Management of the Conquest MRI Appeal
Our brief was to support the Conquest MRI Appeal Board raise £1m in 2 years.
This was achieved in 12 months.
For a monthly retainer, Yellowgem provided the MRI Appeal Board a full marketing and administrative support for the project. Organising and minuting the meetings ,setting up and running web and social media pages; posters, leaflets and mail shots; coordinating volunteers and fundraisers; keeping track of donors and thank you’s; putting on many events and promoting them, including Jo Brand at the De La Warr; coordinating collection tin placement and supermarket collection days; organising the PR and publicity.
Our role was flexible and we got stuck in to provide all the support they needed for a wonderful cause.